U.S. digital ad revenue rose to a record $125 billion last year, up 16% from 2018, according to the Interactive Advertising Bureau’s semiannual report prepared by PwC. Much of that growth was powered by bright spots digital audio and video across both mobile and desktop.
But despite 2019 posting the tenth straight year of double-digital growth in digital revenue, it also saw the lowest growth rate since 2012. The strong year was soon followed by a rough start to 2020 — a looming economic recession, a move away from third-party cookies and the coronavirus pandemic beginning to hit the country.
