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Is click-through rate a valuable SEO metric?

April 21, 2023

Via: Search Engine Land

Category:

The role of click-through rate (CTR) in SEO has been debated for many years.

Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers.

Whether it’s a direct ranking signal or not, CTR has its place in SEO.

This article explores why CTR matters in SEO, Google’s stance on the metric and how to use it right.

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