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The Elements of Great Direct Marketing

The Elements of Great Direct Marketing

April 26, 2017

Via: Target Marketing

Category:

Marketing Channels

There was a time when the term “direct marketing” pretty much only meant direct mail, because that was the only addressable channel out there. Then, of course, came direct space ads, radio and TV, telemarketing, and finally, the Internet.

Throughout them all, the elements of great direct marketing have mostly remained unchanged

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