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The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media

B2B marketers are somewhat upbeat about the economy, and are adjusting their budgets accordingly. Most are also hopeful about AI, judging by State Of B2B Digital Marketing, a study released Tuesday by Wpromote and Ascend2.

Of the companies polled, 70% plan to increase their marketing budgets this year, 19% significantly and 51% moderately. Another 14% will maintain their current level, and 11% foresee decreases, but only 2% expect significant cuts.

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