B2B marketers are somewhat upbeat about the economy, and are adjusting their budgets accordingly. Most are also hopeful about AI, judging by State Of B2B Digital Marketing, a study released Tuesday by Wpromote and Ascend2.
Of the companies polled, 70% plan to increase their marketing budgets this year, 19% significantly and 51% moderately. Another 14% will maintain their current level, and 11% foresee decreases, but only 2% expect significant cuts.