Top

Why Mercedes-Benz Tapped Social for Seasonal Surprise and Delight

January 11, 2016

For a few lucky fans who sent direct messages to Mercedes-Benz USA via Facebook and Instagram this past holiday season, Mercedes-Benz sent back more than a simple response.

Inspired by the approximately 100 messages the company gets on Facebook and Instagram every day, the company launched the #MBSecretSanta program to reward customers—current and prospective—who engaged with the company via direct message.

Read More on Convince and Convert