TikTok has introduced several new targeting and boosting features with Promote, which enables users to turn any of their existing TikTok videos into ads in a few easy taps. Announced, February 8, 2023.
These new features are designed to help TikTok creators – including influencers, advertisers, brands, and small businesses – drive traffic back to their profiles, reach their target audiences, amplify their creator marketing budgets, and turn viewers into potential leads.
