Social media marketing is the most effective lead generation tactic, say a plurality of digital marketers (47%) responding to recent research — while email is a close No. 2 at 46%.
Marketing Dive summarizes the Ascend2 research, “Generating and Nurturing Leads to Create Demand,” on Aug. 14 and now we’ll break it down into digital channels:
Advantages of Social Media Marketing
SMM is the most effective digital channel for lead generation, the study finds.
