Instagram’s testing out a new option that will help brands discover relevant UGC in the app that they can then share as examples to better promote their products in-stream.
As you can see in this example, shared by Yolande Haynes on LinkedIn, Instagram is now prompting some Shop managers to ‘Add user-generated content’ to their product listings to further encourage potential purchasers.
When you tap through on the prompt, Instagram’s system will then highlight Instagram posts that your business has been tagged in, which you can then associate with your product listings.
