As you can see in these screenshots, your Instagram bio will now display how many links you have available, via profile linking. When tapped, users will then get a Linktree-like overview of the various link options that you’ve enabled.
Which is bad news for Linktree, and other linking tools. Instagram’s opposition to external links has long been the key driver of usage for third-party link aggregator tools, but now, people will be able to replicate that capacity within the app itself, which will no doubt see many abandon their paid subscriptions to third-party apps.
