Top
image credit: Unsplash

How to Perform a LinkedIn Audit for Brands

LinkedIn is undoubtedly the best social network for B2B marketing in the last few years, and it keeps growing. With over 80% of leads for B2B businesses coming from LinkedIn compared to 12% from Twitter and around 6% from Facebook – LinkedIn is a powerful social media tool that should not be ignored.

However, to take full advantage of all the opportunities LinkedIn can offer to your business, you need to regularly track your marketing and sales efforts, audit your brand and competitor’s online presence, and, most importantly – change with the flow.

Read More on Convince and Convert