Complain all you want, marketers. But despite your gripes about Facebook ads’ metrics, oversight and more, you keep coming back to the platform’s marketing options — especially for Holiday 2018.
So says research announced on Tuesday by Reveal Mobile:
“Over 36% of holiday ad budget will be allocated to social media marketing for the businesses surveyed; additionally, 68% indicated some form of digital advertising was highest-priority, compared to 32% spending on traditional channels like TV print and radio.