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Facebook Ad Numbers Inflated, Lawsuit Alleges

Facebook ad numbers are inflated and the platform’s audiences in U.S. cities and states a Kansas-based marketer wanted to target were far smaller than the “potential reach” Facebook said it had, alleges a lawsuit the marketer filed in California. MercuryNews.com reported yesterday that the suit further states “the 18-34 age demographic in all 50 states exceeded the actual population of 18-34 year olds who use Facebook.”

The lawsuit filed on Wednesday in U.S. District Court of Northern California is another issue for Facebook to deal with in addition to data privacy and fake news worries that are reportedly eroding consumer trust.

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