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Arm & Hammer enlists TikTok influencers to help millennials, Gen Z with holiday laundry

November 28, 2022

Via: Digiday

Arm & Hammer Laundry is taking advantage of TikTok’s short-form videos to reach out to families during the holiday season.

Over the last year, the brand has been working to build its organic TikTok presence, and its new holiday effort is a continuation of that strategy. Arm & Hammer is looking to stand out on the platform by creating content in collaboration with actor, cook and dad David Burtka and TikTok influencers Queencitytrends (a travel and lifestyle influencer with 1.5 million followers), Snackbandits (food creators with 1.6 million followers) and Nycgaydad(a TikTok content creator with 423,000 followers).

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