Digital marketing is a priority for most U.S. brands. So much so that this year, 99% of companies will increase spending in the discipline, research found yesterday.
In an announcement about research released on Sept. 12, The Manifest — a business news and how-to website — detailed plans marketers have for digital marketing.
In the announcement, the site says its survey found “41% invest more than $500,000 in digital marketing every year” and “most businesses devote either 26 [to] 50% or 51 [to] 75% of their overall marketing budget to digital marketing.”