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3 Steps to Effective Brand Storytelling Using Emotion

February 15, 2016

Telling a brand story is like telling a love story. It’s the most powerful digital marketing tool any organization has, and it’s particularly powerful for purpose-driven brands, where the tangible goal is more than just making a profit.

In part one of this series, I told you no one automatically cares about your brand. How could they, when they encounter over 20,000 brands a day? But in part two, I’m here to make the case for brand storytelling, and give you a few examples of digital storytelling done right.

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