Snapchat just added Custom Landmarkers as a way for marketers to use its AR Landmarks feature in Lens Studio.
The tool lets creators anchor Lenses to local places, including statues and storefronts.
What this means is that locations can be enriched by AR effects and businesses could use the tools to help shoppers engage more meaningfully with their locations.
As Snap continues to develop its AR glasses, the feature could be a real boon in the future.
