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Reddit is building an Ads API, first 4 partners announced

Reddit is working on a new Ads API and have just announced their first four alpha partners. The partners will be integrated into the API and are helping build solution that will inevitably help advertisers build, scale, and optimize campaigns.

Who are the partners. The four partners involved in Reddit’s new venture are:

  • Vidmob
  • Sprinklr
  • adMixt
  • PMG

Who will benefit. Reddit’s API will benefit advertisers spending at scale, as well as self-serve advertisers who are using Reddit ads for the first time.

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