A recent report by eMarketer highlighted how frequently marketers are exposed to issues around brand safety. Compounded by growing hesitancy around digital advertising, in the wake of the Cambridge Analytica and Facebook scandal, brands should remain vigilant when it comes to making the most of digital spend. How can marketers ensure their ad spend is going to brand-safe inventory, in the first place? As it happens, some of the safest inventory is at the tip of your fingers, in the form of mobile gaming apps.
Mobile is an increasingly important channel for marketers to reach consumers — the statistics speak for themselves. According to Statista, mobile devices now account for 40% of all web traffic in the US.