Mediaocean’s partnership with TikTok offers another sign that the social video app is reaching fresh levels of maturity as users sign up in droves and brands race to reach those eyeballs. The deal arrives as the ad market continues to rebound following a brutal 2020, with much of the resurgent spend directed at digital and social channels.
Mediaocean, which provides services and software around media planning, buying and analytics, as well as invoices and payments, is used by all of the major ad holding groups, along with a variety of independent players and brands. By integrating TikTok into its closed ecosystem optimization solution, the ad tech platform aims to help marketers manage campaigns more easily alongside other channels while improving performance.
