It’s been described as the new age of the Internet. But what does the metaverse mean when it comes to your brand and your customer approach?
It was equity strategist at Investment Bank Jeffries, Simon Powell, who described the metaverse as “nothing less than the digitisation of human activity and the disruption of everything that hasn’t yet been disrupted”.
Just like cloud computing and social media before it, the ‘metaverse’ has become a concept and catchcry used to describe a mind-boggling array of immersive technologies, virtual worlds, digital currencies and ownership constructs and online behaviours.
