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image: brewcitymarketing

If you want to improve your marketing ROI, stop spending on social media

My company’s research team has spent the last 18 months reviewing all the evidence on the commercial effectiveness of investing in social media marketing.

We did this because our experience with our clients suggested that social media traffic, specifically that from Facebook and Twitter, performed significantly worse in comparison to any other source. Indeed many of our clients found that stopping investment in such traffic improved conversion significantly and improved ROI for acquisition investment as a whole.

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