Brands on Facebook face tough decisions when it comes to their organic posting strategies. How much effort should they put into a platform where reach continues to plummet toward extinction? But on the other hand, can they really afford to ignore a social network with 2.2 billion monthly users?
Facebook cautioned that its recent update to the way it reports organic reach would cause figures to drop by 20 percent, and a Wolfgang Digital study unearthed a 34 percent fall in organic reach since CEO Mark Zuckerberg’s January bombshell.
But despite all this arguably frightening news, the brands we spoke with found their own ways to cope with the loss.