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How to Regain Ad-Blocking Consumers

November 10, 2016

Two thirds of U.S. consumers who use ad blockers are willing to uninstall them–under the right conditions, that is.

This data comes from the Interactive Advertising Bureau’s (IAB) new report “Ad Blocking: Who Blocks Ads, Why, and How to Win Them Back” done in partnership with C3Research. And while these findings might bring a smile to marketers’ faces, the study shows that the ad-blocking community is still a significant and growing one.

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