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How to measure the ROI of influencer marketing by placing it within the context of paid media

September 12, 2018

There’s a strong argument that influencer programmes are all about people, relationships and products, and thus should be the domain of PR. As the industry has evolved, there has also been strong argument in favour of placing influencer under the media umbrella, as part of the social media mix.

And with so much of influencer marketing focused on creative strategy and content development, we could also argue for influencers to be managed by creative agencies.

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