Through automation, email has the potential to become even more personalised, timely and targeted. Of course, it’s not the only component of an effective strategy.
So, what other techniques are marketers turning to in 2017?
Based on a survey of 1,200 respondents, the 11th edition of the report contains a comprehensive review of current email practices, resources, and the channel’s effectiveness compared to other types of marketing. Subscribers can download it here – or read on for a run-down of how marketers are further planning to innovate with email in the year ahead.