Beekman 1802, an LGBTQ+ owned skincare company that offers goat milk skincare products, is using social media influencers and Google ads on YouTube to promote products.
The brand, founded in 2009, is doing so to reduce the cost of acquiring new customers as it focuses on its e-commerce sales. The company is challenged to maintain and grow these sales as competitors look to do the same to maintain the momentum they established in the pandemic.