Born between 1997 and 2012, Generation Z (Gen Z) are the first generation to have grown up with the internet, social media, and smartphones as part of their everyday lives.
And as the largest generation in history, Gen Z is rapidly becoming a powerful force in the global economy.
Yet, when it comes to marketing to this generation, particularly at the local level, the old rules of digital-first marketing that have worked with millennials increasingly don’t apply.
