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How Can Brands Effectively Use Influencers? This Marketing Company Explains Its Strategy

February 13, 2018

Via: Adweek

Influencers, they’re just like us—or at least that’s the message they’re trying to convey to the average person who lacks thousands or even hundreds of followers.

But influencer marketing remains elusive to brands who still haven’t definitively determined whether working with influencers actually yields tangible results. That’s the problem influencer marketing company Obvious.ly tries to resolve with brands.

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