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Google Ads Now Being Mixed In With Organic Results

Google has an incentive to encourage users to click its sponsored ads – but this should not be to the detriment of user experience.

This aspect of Search seems to have gone awry in recent years, with Google engaging in activities that negatively impacted users.

Historically, search engine users are accustomed to ads either being placed at the top or the bottom of a SERP, with the page itself either being purely organic results or having the organic results placed in between the ads. Search features are often mixed in, too.

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