North America is behind Oceana when it comes to email open rates. But it is by far the leader in the world in click-through rates and other key metrics, judging by 2023 Email Marketing Benchmarks, a study by GetResponse.
The average North American open rate is 31.02%, compared to 37.93% for Oceana. But North America is above the world average of 26.8% and beats Europe and Asia.
Moreover, North America has an average click-through rate of 2.96% and a click-to-open rate of 9.56%.
