That maxim has never been more true in our digital era. Although most agree that a customer-centric mindset is the foundation for all modern marketing success, truly customer centric marketing remains elusive. Only one in five organizations (22%) even have a customer experience management strategy.
I wrote about the need for a “modern” way of working here in part one of this series about applying the Econsultancy Modern Marketing Model (M3) to your business.
