Ad blockers are out of control. From web banners to sponsored social posts, video pre-roll and even mobile ads … There’s just no guarantee that impression you bought isn’t being blocked on the user side by a software you can’t detect. And the problem is growing: According to Pagefair, global ad blocker use grew 90 percent last year, and Optimal.com expects U.S. ad blocker use to more than double by 2020.
How can you make sure your digital ads get through?
