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Top 10 insights for SEO and PPC success in China

Over the last 20 years, I have implemented campaigns with hundreds of global businesses and learned about Baidu and other Chinese platforms.

Here are key insights to help set your search campaigns for success in this market.

1. Understand the Chinese market and audience

Gaining insight into the Chinese market and its audience should be your goal to succeed in China.

Remember that this country has a distinct customer base with its own language, culture, customs and habits which need careful consideration for effective campaigns that will strike home with them.

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