Google will roll out a new update for the helpful content system in the coming months. This update will allow Google Search to “more deeply understands content created from a personal or expert point of view,” the company wrote.
What is changing. Google said:
- “We’re also improving how we rank results in Search overall, with a greater focus on content with unique expertise and experience.”
- “We’ll roll out an update to this system that more deeply understands content created from a personal or expert point of view, allowing us to rank more of this useful information on Search.”
