B2B marketing can sometimes seem to play second fiddle to its more glamorous sister, B2C marketing. When it comes to content marketing, campaigns built for consumer audiences are often more intuitive, more fun, or more colorful for the audiences and the marketers who implement them alike. However, as I like to tell my graduate students, marketers get tired of our own marketing way faster than our audiences do.
When it comes to B2B marketing, your content marketing campaigns can be highly valuable, highly sought after, and highly relevant to your audiences.
