Are your marketing activities as effective as you would like them to be? Many business owners would probably answer ‘no’ – while they may be working OK, we always want more out of marketing communications.
One reason that your marketing comms may not be working as well as they could, is because of a gap between your marketing messages and your brand identity. This gap can be what makes target customers pause before clicking your link, question whether what you say is true, or go to a competitor to buy, rather than your business.