Launched in May 2016 in a few markets, the Beyond Burger attracted attention as the first veggie burger sold in the meat section of grocery stores. On its website, consumers can opt in to receive the company’s email and follow the company’s drive to succeed in the marketplace.
One measure of success is winning acclaim from media companies. “Fast Company Names Beyond Meat One of the Most Innovative Companies of 2017!” reads the subject line of this email. A few lines of copy note the honor of standing in the company of companies like Amazon and Google.