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image: xani

B2B email creative doesn’t have to be all bells and whistles

The worlds of B2B and B2C marketing are more alike than they have ever been, from freemium model software such as Dropbox and Slack, to lookalike marketing or retargeting.

Sadly that means some B2B email marketers attempt clever, quirky or fun copy (like that more suited to smoothie packaging) and often fail to get their complex message across. One recent example I saw springs to mind – design studio Nucco Brain’s GDPR repermissioning email (shown below and taken from our repermissioning roundup), which flogs an analogy to death.

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