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Advertisers are using Facebook’s news-feed revamp to get bigger media budgets

February 1, 2018

Via: Digiday

Advertisers have talked for years about going all-in on paid Facebook ads, and some believe they are closer than ever to securing larger budgets to do it, following the social network’s announcement that its news feed would prioritize what family and friends share over content from brands.

Prior to Facebook’s latest crackdown on organic branded content, trying to convince senior executives to give more money to the social network was a work in progress, marketers at Audi and Barclaycard said.

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