What marketer doesn’t want to improve Gmail deliverability? Figuring most do, Yes Lifecycle Marketing announced research yesterday that “marketers who improved their Gmail reputation improved their inboxing rate by as much as 97% since last year. And the percentage of senders with ‘high’ reputations now stands at 76%, compared with mid-2017, when it was 25%.”
The research, titled “Gmail Deliverability: Understanding, Benchmarking and Improving Gmail Reputation,” includes tips on how email marketers can improve their Gmail reputations, resulting in gains in inbox placement.
