Gone are the days of relying on MLA and APA style guides and scolding yourself every time you use a contraction. In the content marketing environment, the more original you can make your brand voice, the better you stand out from the crowd.
To make the most of that, I’ve concocted a cocktail of writing do’s and don’ts. Whether you’re a writing whiz or writing makes you cringe, here are some easy-peasy ways to spice up your content that will entice your audience.