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6 Metrics to Track in Your Inbound Marketing Strategy

No marketing can be reliably successful without a strategy framework behind it. To succeed in marketing and grow your business, you need to specify your target audience, set goals and timelines, determine the channels you should use to best reach your audience, andfollow inbound marketing best practices.

An especially crucial part of your inbound marketing strategy are the metrics you track to gauge success. Without measurable objectives – set before you begin your efforts – you’ll find estimating the ROI of your efforts difficult to impossible.

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