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5 Ways B2Bs Can Leverage Social for Success

I’m convinced those of us guiding social media strategy at B2B brands have to be even more creative than our B2C counterparts in many respects.

No offense to my awesome B2C colleagues – many of whom are creating great social experiences for their fans – but B2B brands have to work harder because they generally don’t have the same broad appeal and brand affinity built in that B2Cs typically come with.

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