No matter what sector you’re in, marketing can make or break your business. That’s why brands spend so much time and effort on developing an effective a marketing plan – but if you think the success of your marketing depends only on smart planning and doing the right things, let me tell you it isn’t.
To succeed in marketing, you need to have in-depth knowledge of what to do, as well as what not to do. This is especially true for small businesses, as you’re already stretched thin and as have a very limited margin for error.
