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5 Key Social Media Metrics to Measure

Did you know that more than 60% of marketers say that measuring ROI is their main challenge when it comes to social media marketing?

Social media marketing is a fantastic (and cost effective) way to get your brand in front of a targeted group of consumers, however many brands still struggle with how to measure its impact. As such, it’s┬ávery common for brands to rely on vanity metrics and not fully understand if their social media marketing is or is not┬ádriving tangible business value.

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