Did you know that more than 60% of marketers say that measuring ROI is their main challenge when it comes to social media marketing?
Social media marketing is a fantastic (and cost effective) way to get your brand in front of a targeted group of consumers, however many brands still struggle with how to measure its impact. As such, it’s very common for brands to rely on vanity metrics and not fully understand if their social media marketing is or is not driving tangible business value.
