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image: Enis Aksoy/iStock

4 Winning Strategies for Insurance Brands on Social

May 14, 2018

Via: Adweek

Social content is second nature for many brands in verticals like retail and beauty. But what about industries like insurance that aren’t known for being consumer-friendly? How can insurance companies build meaningful connections with their audiences in a business where many transactions lack a human touch?

To uncover what success looks like, we took a look at how insurance brands engaged their audiences throughout 2017.

The following leaderboard of brands we examined provides a quick overview of all the likes, comments and shares received during 2017.

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