“Make your website work better than what?” you might ask. Better than it has. Better than it will if you decide to make changes or build a new site based on some vague notion that the site isn’t working now.
1. Define Success
Moving past vague notions means finding out what really is and is not working on your website. Which in turn means defining what the website is supposed to accomplish. Without the end goal in mind, you may as well stick with vague notions, because solid data can only lead the way if you know where you want to go.