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4 Reasons Ad Mail Is Still Winning in the Age of the Internet

4 Reasons Ad Mail Is Still Winning in the Age of the Internet

May 15, 2017

Organizing the right customer data, buying the right materials, designing letters, printing out mailings, stuffing envelopes, and paying for postage … all of this seems like a lot of trouble for a company to go through. So why is costly “junk mail” landing in the mailboxes of so many Americans?

Why does it persist, even when faster and cheaper strategies are becoming more popular and prevalent?

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