Getting started in influencer marketing interests CMOs, but scares them, too. So here are four easy influencer marketing tips to get started in the social media milieu.
CMOs know influencer marketing is mostly a branding tool that eMarketer predicts will see increased investment in 2018. The research released in May says CMOs mostly measure the impact of influencer marketing based on earned media, with press coverage being a more likely result than ROI. About half of marketers believe the method results in money. (Although CMOs will have to ensure influencers disclose payments or gifts in order to stay in line with the FTC’s disclosure requirments.)
