Have you ever heard a sales leader or business exec disparage content marketing or wonder about its business value?
They believe the myth that content marketing is some nebulous, feel-good, unmeasured thing that gets told too often. Several industry experts mentioned it when we asked about the most irritating content marketing misbeliefs last year:
- “There’s a perception that content marketing is pretty pictures and words,” said Penny Gralewski, now senior director, product and portfolio marketing, DataRobot.